The great news just keeps rolling in! We’re absolutely thrilled to announce that we won The Drum Award for Retail, while also being highly commended in the Digital Transformation category — on what was a truly magical evening at The Drum Awards Festival in London.
Our team was recognised for evolving Valspar's digital presence and generating significant revenue growth through a transformational digital strategy.
We created an immersive and interactive digital platform for Valspar that brings the ecommerce experience alive through innovation and seamless customer journey mapping. This was supported by an insight-driven performance marketing campaign, which encompassed a strategic blend of paid and organic search, PR, paid social and programmatic advertising.
Watch the video below, to hear our Growth Director, Si Muddell, discuss what this win means to us, and share valuable insights into the strategic-thinking behind the award-winning project.
At Enjoy, we have the privilege of working with brands across a wide range of sectors — there’s real strength in the breadth of our experience. With clients such as Ronseal, Valspar, CLOUD NINE, Nisa, House of Rohl and more, our retail clients make up the highest proportion of our agency’s revenue. So we’re delighted to receive an award that celebrates our work in this sector and emphasises our retail roots.
What's more, it’s our agency's mission to transform and grow brands digitally. So to be highly commended in the category of Digital Transformation is proof that we’re well on track, and testament to all of the hard work and commitment our team has shown to the cause.
We’d like to give a massive shout-out to our hugely talented team for making this win possible! And we’d also like to extend a heartfelt thank you to our exceptional client Sherwin-Williams for their continued partnership.
Growth Director, Si Muddell, commented: "“The innovations we’ve implemented to advance the Valspar site have been developed through intense data analysis and customer feedback. This is insight-driven design, with customers at the heart. A result of us using the crisis of lockdown to look at everyday offline consumer choices, and redefining the online customer journey. Working collaboratively with the wider team at Sherwin Williams has been pivotal, and the ambitious appetite for transformation has really enabled us to push the boundaries for the overall experience. I’m incredibly proud of the team for picking up the Retail category at The Drum’s Digital Industries Awards, it really reflects their meticulous work and creativity.”
Tobie Lewis, Head of Marketing at Valspar, added: “We’re delighted to have picked up the Retail award at The Drum Digital Industries, in collaboration with Enjoy. They’ve helped us overcome a key challenge for our business; the paradox of choice presented by our vast product range. Through creating a frictionless user journey - which makes it easier for our customers to purchase the perfect colour match - Enjoy has both transformed our digital presence, and helped us achieve significant revenue growth.”
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